O Graphic Design Studio, de Yurko Gutsulyak, situado em Kiev, aceitou em 2011 o desafio do Pivdennyi Bank, uma instituição bancária líder no sul da Ucrânia e um dos mais importantes bancos comerciais do país, para a criação de um calendário único para oferta, cujo tema central estivesse directamente relacionado com o universo bancário.
Neste projeto gráfico destaca-se particularmente o conceito que esteve subjacente à sua concepção e a forma como esse conceito se traduz no design gráfico.
Num tempo marcado pela recessão económica e pela desvalorização da moeda, os metais preciosos assumem-se como uma opção importante para salvaguardar o valor do dinheiro, nomeadamente, o investimento em ouro. É a partir desta premissa que o design deste calendário foi criado, sendo o ouro o seu tema central. Para cada mês do calendário foram criadas duas unidades base – cuja forma simplificada se aproxima de um lingote em ouro – com um desenho linear de inspiração no período Art Deco no sentido de criar um padrão/ilustração mensal diferente. Associado a cada mês, o calendário apresenta também um facto ou uma curiosidade sobre o ouro que permite torná-lo ainda mais interessante para o seu público.
O calendário é uma peça gráfica muito elegante e distinta em consonância com o sentido e a uso pretendidos pelo cliente e apresenta-se com o formato de 23 x 50 cm de altura, impresso em alto relevo de grande qualidade.
| JANEIRO |
The world’s largeststockpile of gold is placed in the Federal Reserve Bank of New York.
It holds 25% of the world's gold reserve (540thousand gold bars).
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| FEVEREIRO |
In the period between A.D. 307 and 324 the worth of one pound of gold increased 3-fold in Rome. By the middle of the fourth century one pound increased 7067-fold more. This was an early example of runaway inflation in history, which later appeared one of the reasons for the Roman Empire breakup.
| MARÇO |
In the core of our planet the concentration of gold is 5 times of that in the rest of rocks accessible for development altogether. If all the gold in the earth core flew on the planet surface it would cover the earth with a half meter thick layer.
In the core of our planet the concentration of gold is 5 times of that in the rest of rocks accessible for development altogether. If all the gold in the earth core flew on the planet surface it would cover the earth with a half meter thick layer.
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Nobody knows the origin of gold. Some astronomers believe gold is most likely to have been formed by occasional explosions resulting from neutron star collisions. According to them, gold is a souvenir of one of the most powerful explosions in the universe.
| MAIO |
Alchemy emerged since 300 BC. Attempts to turn base metals into gold reached their peak during the Renaissance. And only in Soviet nuclear reactors lead nuclei were transformed into gold with the help of radiation.
Alchemy emerged since 300 BC. Attempts to turn base metals into gold reached their peak during the Renaissance. And only in Soviet nuclear reactors lead nuclei were transformed into gold with the help of radiation.
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The density of gold is 19.32 g/cm3, a troy ounce makes 1.61 cm3 by volume. Thus, a ton of gold takes the volume of approximately 52 thousand cm3, which equals to a cube with a side of 37 cm.
| JULHO |
The Incas believed that gold symbolizes the glory of their sun god, and called it "tears of the Sun." In that time gold was not yet used for money. The Incas’ love of gold was purely aesthetic and religious by nature.
The Incas believed that gold symbolizes the glory of their sun god, and called it "tears of the Sun." In that time gold was not yet used for money. The Incas’ love of gold was purely aesthetic and religious by nature.
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Gold is so pliable that it can be made into a sewing thread. A gram of gold can be stretched over 2.5 kilometers.
| SETEMBRO |
Gold is edible. Some Asian countries put gold in desserts, coffee, and tea. In Europe, gold is added to alcoholic drinks. Some Native Americans believe that consuming gold allows humans to levitate. Gold is a food additive coded E175.
Gold is edible. Some Asian countries put gold in desserts, coffee, and tea. In Europe, gold is added to alcoholic drinks. Some Native Americans believe that consuming gold allows humans to levitate. Gold is a food additive coded E175.
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About 10 billion tons of gold is dissolved in the water of the oceans. But as of the moment there is no efficient technology of its extraction.
| NOVEMBRO |
In 560 B.C., the Lydians introduced the first gold coin. It was actually a naturally occurring amalgam of gold and silver called electrum. After Persians seized Lydia in 546 B.C., the use of gold coins began to spread.
In 560 B.C., the Lydians introduced the first gold coin. It was actually a naturally occurring amalgam of gold and silver called electrum. After Persians seized Lydia in 546 B.C., the use of gold coins began to spread.
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In 1999, the NEAR spacecraft showed that only one asteroid Eros contains more gold than it has ever been mined on Earth.
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P R O J E T O
Golden Calendar // 2012
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A U T O R
Yurko Gutsulyak
(Cliente: Pivdennyi Bank)
(Cliente: Pivdennyi Bank)
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Graphic Design Studio de Yurko Gutsulyak
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